Are you ready for the next level? Radically Smarter Commerce is a podcast with focus on smarter commerce and merchandising. Let’s talk about trends, new technology and the importance of being relevant. Our hosts, Thomas Sjöberg and Frida Ohlsson will interview exciting guests and be inspired by their success stories and insights. Every second week, a new, inspiring episode will be released. Are you with us?
Episodes
Wednesday May 19, 2021
Wednesday May 19, 2021
In this episode, we talk to Albert Bertilsson, Engineer and previous Product Owner, at IKEA.
The topic of this episode is Findability at IKEA. Albert explains what it means and how you need to use different strategies and ways to work with your merchandising.
We discuss how important it is to help customers find exactly what they are looking for, with help from visual search, photographs, and similar items.
Albert talks about his experiences and views of merchandising and searchandising and he also explains what ranking and precision are.
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