Radically Smarter Commerce
17. Conversational Commerce

17. Conversational Commerce

August 18, 2021

In this episode, we talk to Henrik Fabrin, CEO and Co-founder of Certainly.io. Certainly is a Conversational AI platform made for eCommerce and customer service. 
The topic of this episode is Conversational Commerce, and Henrik explains what it is and how it does work. 

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16. Shopping behaviour during the pandemic

16. Shopping behaviour during the pandemic

July 28, 2021

In this episode we talk to Malena Kirs, Marketing Manager at Voyado.

The topic of this episode is shopping behaviour, especially now during the pandemic. How do we shop today, compared to before the pandemic struck? And how does the future look like? 

Malena talks about different adjustments during the pandemic and how different target groups have increased their online shopping. 

We also talk about the importance of continuing to work sustainably and how important it is for customers to know how you as a company work towards a more sustainable environment. 

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15. The eCommerce journey of Coolstuff

15. The eCommerce journey of Coolstuff

July 14, 2021

In this episode, we talk to Kajsa Knapp, Co-Founder, and Owner at Coolstuff 

Kajsa tells about Coolstuffs journey, from the start of the small company, where the first product was a banana guard, to the big eCommerce site that Coolstuff is today. 

We go behind the scenes and talk about marketing, product inspiration, and Christmas shopping. Among other things.  

We talk about future plans, ambitions, and the importance of doing what is fun and that you are passionate about.  

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14. Product discovery B2B Commerce

14. Product discovery B2B Commerce

June 30, 2021

In this episode, we talk to Hugo Carlén,  Manager of Product Information at SKF.

SKF is one of Sweden’s biggest B2B companies. With sensorized bearings, condition monitoring, and connected factories - SKF offers exciting opportunities and challenges - whatever your area of expertise. 

 

The topic for this episode is product discovery in B2B Commerce, and we talk about how to create product information that makes a difference for customers. 

How does product discovery for a B2B company like SKF works? How to stay relevant when you have lots of products that you sell, to different personas?  How can we learn more from our customers? This and much more, are questions that Hugo answers in this episode.

Hugo also explains how the pandemic has impacted the company and the way they work today. 

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13. Composable Commerce

13. Composable Commerce

June 16, 2021

In this episode, we talk to Filip Lindwall, Head of Sales at Columbus Commerce. Filip has a background in sales, consulting, and business development. Columbus is an IT consulting company with more than 2,000 employees around the world. Strategy and development, implementation and maintenance of digital business solutions are what they do best. 

The topic of this episode is composable commerce and the future of commerce. Filip explains what composable commerce is and what you need to think about when you want to apply this approach to your eCommerce stack and eCommerce solutions. 

We discuss the importance on focus on the customer and the business, how to make the best customer journey possible.

What kind of solutions are the most common ones that you need to replace today? What are the different parts that you need to compose to gather to get a full-fledge working eCommerce solution? 

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12. Headless CMS

12. Headless CMS

June 2, 2021

In episode #12 of Radically Smarter Commerce, we talk to Sonja Keerl, Global Head of Product Marketing at Contentstack, CO-Founder, and Vice President at MACH Alliance 

Contentstack is the hub powering omnichannel content, digital experiences, and personalized customer journeys. It is the industry leader in the headless content management system (CMS) category. 

The topic of this episode is Headless CMS.  

What is CMS? Sonja explains what CMS and headless CMS is and how it works. CMS gives more control to the business users if you pick the right one. 

We talk about how the barriers between IT and marketing are breaking down. The importance that marketing needs to understand technology a little better and IT needs to understand the business a little better.  

Is Headless really an approach for everyone?  

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11. Findability at IKEA

11. Findability at IKEA

May 19, 2021

In this episode, we talk to Albert Bertilsson, Engineer and previous Product Ownerat IKEA.

The topic of this episode is Findability at IKEA. Albert explains what it means and how you need to use different strategies and ways to work with your merchandising. 

We discuss how important it is to help customers find exactly what they are looking for, with help from visual search, photographs, and similar items. 

Albert talks about his experiences and views of merchandising and searchandising and he also explains what ranking and precision are. 

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10. Advanced eCommerce

10. Advanced eCommerce

May 5, 2021

In episode 10 of Radically Smarter Commerce, we talk to Martin Jensen, CEO at Centra 

Centra is a brand-focused, headless eCommerce platform, with modules for both Direct-to-Consumer and Wholesale eCommerce.  

What is advanced eCommerce and what is the difference compared to simple eCommerce? In this episode, we dive into this topic and learn more about this.  

We discuss the importance of social media and how brands can sell through it and use influencer marketing. 

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9. Headless commerce

9. Headless commerce

April 21, 2021

For this episode we have invited Kelly Goetsch, CPO at Commercetools.

Previously ATG and Oracle. Kelly is also co-founder of the MACH Alliance and co-host of the CommerceTomorrow podcast. As if that were not enough, he is also author of four books: eCommerce in the Cloud (2014), Microservices for Modern Commerce (2016), APIs for Modern Commerce (2017) and GraphQL for Modern Commerce (2020).

  

Commercetools is the market leader in headless commerce and Kelly explains what headless commerce is and how it works. What are the differences between modern commerce, headless commerce and composable commerce?  

How does the future look? Will our shopping behaviour be different? Can you connect social shopping to your headless commerce? 

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8. Ecommerce trends in the Nordics

8. Ecommerce trends in the Nordics

April 7, 2021

In this episode we talk to Urban Lindstedt, Journalist, podcaster (Ehandelstrender and Historia.nu) and eCommerce veteran. 

 

What are the eCommerce trends right now? We dive into this topic and talk about how important it is to follow trends and keep up with this fast-growing industry. 

Will Amazon be successful in the Nordic countries? What is D2C, and how does it work? 

Urban explains how influencers reach out to the audience through their hard work and communication skills. 

We discuss different deliver options and how important it is to focus on the customers and make eCommerce smooth. 

Last, but not least, what is a digital product and what kind of products can you make digital? 

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