In this episode, we talk to Filip Lindwall, Head of Sales at Columbus Commerce. Filip has a background in sales, consulting, and business development. Columbus is an IT consulting company with more than 2,000 employees around the world. Strategy and development, implementation and maintenance of digital business solutions are what they do best.
The topic of this episode is composable commerce and the future of commerce. Filip explains what composable commerce is and what you need to think about when you want to apply this approach to your eCommerce stack and eCommerce solutions.
We discuss the importance on focus on the customer and the business, how to make the best customer journey possible.
What kind of solutions are the most common ones that you need to replace today? What are the different parts that you need to compose to gather to get a full-fledge working eCommerce solution?