Are you ready for the next level? Radically Smarter Commerce is a podcast with focus on smarter commerce and merchandising. Let’s talk about trends, new technology and the importance of being relevant. Our hosts, Thomas Sjöberg and Frida Ohlsson will interview exciting guests and be inspired by their success stories and insights. Every second week, a new, inspiring episode will be released. Are you with us?
Episodes
Wednesday Jun 30, 2021
Wednesday Jun 30, 2021
In this episode, we talk to Hugo Carlén, Manager of Product Information at SKF.
SKF is one of Sweden’s biggest B2B companies. With sensorized bearings, condition monitoring, and connected factories - SKF offers exciting opportunities and challenges - whatever your area of expertise.
The topic for this episode is product discovery in B2B Commerce, and we talk about how to create product information that makes a difference for customers.
How does product discovery for a B2B company like SKF works? How to stay relevant when you have lots of products that you sell, to different personas? How can we learn more from our customers? This and much more, are questions that Hugo answers in this episode.
Hugo also explains how the pandemic has impacted the company and the way they work today.
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