Are you ready for the next level? Radically Smarter Commerce is a podcast with focus on smarter commerce and merchandising. Let’s talk about trends, new technology and the importance of being relevant. Our hosts, Thomas Sjöberg and Frida Ohlsson will interview exciting guests and be inspired by their success stories and insights. Every second week, a new, inspiring episode will be released. Are you with us?
Episodes
Wednesday Jan 27, 2021
Wednesday Jan 27, 2021
In this episode we talk to Mikael Österlund, Product Owner at H&M. Mikael has been doing online since the early 2000s. For the past 9 years, he has worked at H&M, there he started as a business developer with focus on search and merchandising and continued as an operations expert.
Let’s go behind the scenes at one of the largest fashion retailers in the world. We talk about H&M’s online journey, from the fax office in Borås, to the global platform that exists today. How Covid-19 has affected the company and the importance of eCommerce when countries are closing down. We also talk about the importance of trusting and believing in people.
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