
Are you ready for the next level? Radically Smarter Commerce is a podcast with focus on smarter commerce and merchandising. Let’s talk about trends, new technology and the importance of being relevant. Our hosts, Thomas Sjöberg and Frida Ohlsson will interview exciting guests and be inspired by their success stories and insights. Every second week, a new, inspiring episode will be released. Are you with us?
Episodes

Wednesday Jan 27, 2021
3. Understanding the product life cycle
Wednesday Jan 27, 2021
Wednesday Jan 27, 2021
In this episode we talk to Tony Preedy, Managing Director at fruugo.com
Tony has been in the online business for the last 20 years and has a lot of experience and knowledge about marketplaces and digital commerce.
In this episode we talk about how to understand the product life cycle. How does the product life cycle operate, and how is it relevant for the visual merchandiser and other roles within the company? We talk about the importance of understanding the products on your eCommerce, show the products at the right place at the right time, and how to find the perfect mix between machine learning and human.
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