Radically Smarter Commerce
7. Paths to Product Discovery

7. Paths to Product Discovery

March 24, 2021

In this episode we are talking to Andreas Stighäll, COO at Home Furnishing Nordic. 

Andreas has several years of experience in the industry. He has previously worked at CDON and Prisjakt.  

The topic of this episode is paths to product discovery. We talk about the differences and similarities in product discovery for different industries. We discuss the importance of using technology to merchandise your products and how important it is to have a good product data.  

What are special about selling furniture? Andreas explains the different areas.  

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6. Product master data

6. Product master data

March 15, 2021

In this episode we talk to Marielle Israelsson, Business Advisor at Avensia. She has several years' experience from the fashion and beauty industry. Most lately from NA-KD.  

We talk about the differences between PIM and MDM system, the importance of keep good quality data, control and structure up the data.  

We also talk about automation, fast fashion and why you need to trust the system.  

We discuss why you need to optimise your systems, allow product quality to make the manual process easier. Be open, positive and brave to dare find an internal process with the systems you are using.  

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5. Automated pricing with rules and algorithms

5. Automated pricing with rules and algorithms

February 24, 2021

In this episode, we are talking to Erik Kaunismäkipricing automation consultant at SniffieSniffie is a pricing automation software SaaS solution that started in 2017 with price monitoring. Today the main focus is ruled-based pricing and developing the pricing algorithm. 

The topic of this episode is automated pricing with rules and algorithms. 

What is pricing automation and where should you start if you want to apply it? We talk about competitor pricing, how to combine ruled-based and algorithm-based pricing.

We discuss the computer-human interaction and the difference between high and low price elasticity.

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4. Improving the customer experience

4. Improving the customer experience

February 10, 2021

In this episode we talk to Mia Kamlen, senior eCommerce consultant at Omniarch. Mia has several years' experience of eCommerce. For the last 9 years she has worked in different retail companies, most recently from Apotek Hjärtat, and before that Byggmax.  

The topic of this episode is Improving the customer experience. We talk about how to create a good customer experience. What does it really mean, and what do you need to do? 

We discuss the importance of combining the quality data with the quantity data, how to start engaging with the customers and involve them in your development. We also talk about how to have focus and choose what functions you build and make sure the customers want them.  

Don’t forget to follow our LinkedIn page to stay up to date with podcast-related matters. If you would like to participate in discussions, or recommend topics or guests, join our Facebook group

3. Understanding the product life cycle

3. Understanding the product life cycle

January 27, 2021

In this episode we talk to Tony PreedyManaging Director at fruugo.com 

Tony has been in the online business for the last 20 years and has a lot of experience and knowledge about marketplaces and digital commerce 

In this episode we talk about how to understand the product life cycle. How does the product life cycle operate, and how is it relevant for the visual merchandiser and other roles within the company? We talk about the importance of understanding the products on your eCommerce, show the products at the right place at the right time  and how to find the perfect mix between machine learning and human.  

Don’t forget to follow our LinkedIn page to stay up to date with podcast related matters. If you would like to participate in discussions, recommend topics or guests, join our Facebook group. 

2. The eCommerce journey of H&M

2. The eCommerce journey of H&M

January 27, 2021

In this episode we talk to Mikael ÖsterlundProduct Owner at H&M. Mikael has been doing online since the early 2000s. For the past 9 years, he has worked at H&M, there he started as a business developer with focus on search and merchandising and continued as an operations expert 

Lets go behind the scenes at one of the largest fashion retailers in the world. We talk about H&M’s online journey, from the fax office in Borås, to the global platform that exists today. How Covid-19 has affected the company and the importance of eCommerce when countries are closing downWe also talk about the importance of trusting and believing in people 

Don’t forget to follow our LinkedIn page to stay up to date with podcast related matters. If you would like to participate in discussions, recommend topics or guests, join our Facebook group. 
 

1. Data-driven visual merchandising

1. Data-driven visual merchandising

January 27, 2021

In this very first episode we talk to Raine Peak, Group Customer Director at Arcadia Group. She has several years' experience of merchandising and eCommerce, including as ex Head of Merchandising and Visual Merchandising at Farfetch.com 

What is visual merchandising and why do we need it? In this episode we dive into data-driven visual merchandising and everything related to.  

What should you, as a human do, and what should you leave to the machine learning? We discuss the powerful combination between algorithm and human, the value of measure your results and the power and importance of having confidence in what you are doing, thanks to a/b testing. 

Don’t forget to follow our LinkedIn page to stay up to date with podcast related matters. If you would like to participate in discussions, or recommend topics or guests, join our Facebook group

Radically Smarter Commerce - Trailer

Radically Smarter Commerce - Trailer

January 21, 2021

Radically Smarter Commerce is a podcast presented by Apptus with a focus on smarter commerce and merchandising. We will talk about trends, new technology, and the importance of being relevant. We will do this by interviewing exciting guests to be inspired by their success stories and insights. In this trailer, you will get to know the hosts Thomas Sjöberg and Frida Ohlsson and some samples of the upcoming episodes. Expect there to be a new fresh episode every second Wednesday at 7 am CET. The first episodes will be released on Jan 27th, 2021.

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